Market Research
TAM/SAM/SOM calculator, Porter's Five Forces, primary research methods, and data sources.
Market Research
TAM/SAM/SOM calculator, Porter's Five Forces, primary research methods, and data sources.
10% of TAM
5% of SAM
TAM
₹100 Cr
SAM
₹10.0 Cr
SOM (Target)
₹0.50 Cr
Threat of new entrants — How easy is it for new competitors to enter your market?
Bargaining power of buyers — Can customers easily switch or negotiate prices down?
Bargaining power of suppliers — Do suppliers have leverage over your pricing or supply?
Threat of substitutes — Are there alternative products/services that serve the same need?
Competitive rivalry — How intense is competition among existing players?
Customer interviews (minimum 20 interviews recommended before building)
Surveys via Google Forms / Typeform distributed through LinkedIn/WhatsApp groups
Observation and mystery shopping at competitor locations
Landing page + waitlist experiment to gauge real demand
Pilot / MVP with a small cohort before full launch
Ministry of Statistics (mospi.gov.in) — GDP, consumption, demographics
DPIIT (dpiit.gov.in) — FDI, startup data, industrial data
IBEF (ibef.org) — Free sector reports for Indian industries
RBI Data Warehouse (dbie.rbi.org.in) — Financial sector data
CMIE Prowess — Company financials and market data (subscription)
SOM is your realistic Year 1–2 target. Investors look for credible SOM backed by bottom-up reasoning, not just a percentage of a large TAM number.
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Disclaimer
All calculators and guides are for informational purposes only. Consult a qualified CA, lawyer, or financial advisor before making business decisions.