portfoliomanagementintermediate

Managing a Domain Portfolio Like a Pro

How to track, renew, and optimize a domain portfolio for maximum return — including when to drop names that aren't selling.

9 min readUpdated 28 Apr 2026

Portfolio vs. Collection

A portfolio is a curated set of assets managed for return. A collection is what happens when you register everything that sounds cool. The difference is discipline.

Portfolio Sizing

Experience LevelRecommended Size
Beginner10–25 names
Intermediate25–100 names
Advanced100–500 names
Professional500+ (with systems)

At scale, you need software. At <100 names, a spreadsheet works.

The Tracking Spreadsheet

Minimum columns to track:

  • Domain name
  • Registrar
  • Renewal date
  • Purchase price
  • Current listing price
  • Days listed
  • Inbound inquiry count
  • Notes

Key metric: Cost-per-name-per-year (renewal fees) vs. sale rate. If you're not selling 10–15% of your portfolio annually, your quality is too low or prices are too high.

Renewal Decisions

Every renewal is a buy decision. Before renewing, ask:

1. Has this name received any inquiries in the past year?

2. Has the market for this keyword improved or declined?

3. Can I sell this for 3× renewal cost within 12 months?

If all three are "no" — drop it.

Where to Park Domains

While holding, generate passive income through parking:

  • Sedo: Best for finance/legal/real estate keywords
  • ParkingCrew: Good fill rates for English keywords
  • Bodis: Strong for brand names

Realistic expectation: ₹50–500/month per domain. Don't count on this — treat it as a bonus.

The 12-Month Review

Schedule a quarterly portfolio review:

1. Update valuations on 20% of your portfolio

2. Drop any names that haven't moved in 18+ months

3. Reinvest proceeds into 2–3 quality names

4. Update listing prices based on recent comps

Tax Considerations (India)

Domain income in India is taxed as:

  • Short-term capital gains (held <24 months): at income slab rate
  • Long-term capital gains (held 24+ months): 20% with indexation

Keep records of purchase receipts, renewal invoices, and sale agreements. Consult a CA for your specific situation.